After taking a weekend break from blogging, it is time to crank it up one more time. Two more weeks of ‘blogging school’ with Blogging 201: Branding and Growth.  Shouting a special “Thank You” to the Happiness Engineers at WordPress for hosting these free courses. Blogging 101 and Blogging 201 registration is currently over but don’t worry. These courses at others will be offered again. Watch for details at The Daily Post.

Today’s assignment: consider what you want to accomplish with your blog. Write down three concrete goals you want to achieve.

During my years working as a corporate training manager, I taught several courses on goal setting. Today’s assignment has caused me to dust of the cobwebs on the topic of goal setting.

Writing Effective Goals

The best* goals are those that are written down. This forces us to think about what we are stating in our goals. Also writing goals tends to make us more accountable for accomplishing the goals. I like to write S.M.A.R.T goals.

So let’s get started with my 1st blog goal.

Specific. What will the goal accomplish? How and why will it be accomplished? (Answer the What, How, and Why questions)

Implement branding techniques to improve the reach and readership.

Measurable. How will you measure whether or not the goal has been reached (list at least two indicators)?

Double my current reach and readership.

Attainable. Is it possible? Have others done it successfully? Do you have the necessary knowledge,skills, abilities, and resources to accomplish the goal? Will meeting the goal challenge you without defeating you?

Yes, the goal is attainable. I have the mind and discipline to participate in class activities that will focus my efforts on completing the goal.

Relevant. What is the reason, purpose, or benefit of accomplishing the goal? What is the result (not activities leading up to the result) of the goal?

By increasing the reach and readership, I would expect to gain respect from my readers and learn from their comments.

Time-bound. What is the established completion date and does that completion date create a practical sense of urgency

In three months.

My 1st blog goal becomes –

In 90 days (May 1, 2015), implement three branding techniques that will double my blogs reach and readership.

My blog goals:

  1. In 90 days (May 1, 2015), implement three branding techniques that will double my blog’s reach and readership.
  2. In two weeks (Feb 16, 2015), write a post that summarizes my blog stat page.
  3. In four weeks (Mar 1, 2015), write a post introducing two blogger accountability partners.

*Disclaimer: The comments in this post represent the opinion of the author. Readers are free to disagree with what I write, not argue about what I write.


One response to “Goals

  1. You got them written down and that’s the first step! I know you will reach those goals Jerry. I’m also going to try to reach mine! ~Elle

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s